Signature image and tagline (brand mantra) for Icelandic skincare brand Sóley Organics. The Icelandic moss is symbolic for the organic and natural ingredients used in Sóley products (no chemical agents that can harm man or nature). Stones are often displayed in spiritual settings such as yoga and mindfulness. Here, we use a stone in an attempt to create awareness for the fact that being environmentally friendly is most often a decision we, as consumers, need to make. Natural and organic ingredients are expensive and the production of products without exploiting resources most often requires conscious and lengthy measures to do so.