What’s in a name?


  • What’s in a name?

Our new name is Karousel. The company was founded in Denmark in 2010 by the name of III Strategic Design Consultancy. After relocating to Iceland in 2012, we quickly tired of having to spell the company name everywhere and decided to rebrand.

We chose the name Karousel because we think the design/creation process is cyclical – like a business plan. It should not end, but continue to improve.

–María Ericsdóttir