Sóley and I met in 2007 when she needed packaging for her first product, GRÆÐIR healing cream. For the last decade, we have created many products together and marketing campaigns. But maybe most importantly, we have created a well known brand that is founded on Sóley's vision and values.

Sóley Elíasdóttir, actress and founder, decided to follow her heart and create healing skincare with Icelandic herbs - based on recipes from her great, great grandmother. She literally started cooking up balms and creams in her kitchen and pouring them into glass jars with labels. Today, her skincare line is produced in a state-of-the-art facility in Northern Iceland and her products are sold world wide.